Also, speak to your audience. There's a reason the newspaper it written at or near the 5th grade language. If you are in a highly technical field, try layman's terms then take it down a notch! No one knows if they need your service if they don't understand the words that are in your post. Besides, if they were following your train of thought 100% they can probably do it themselves.
Like me on Facebook I double check my punctuation. *wink